Veganuary 2025 Challenge – Results

Veganuary 2025 has marked a significant milestone in the global movement towards plant-based eating. For the first time ever, active Veganuary campaigns are now running in 20 countries across the globe, showcasing the growing enthusiasm and commitment to sustainable and ethical food choices. This year’s theme, “Food doesn’t have to be weird,” has resonated with people worldwide, highlighting that plant-based eating is not only delicious and sustainable but also the more sensible choice.

A Theme That Resonates

The “Food doesn’t have to be weird” theme has been instrumental in breaking down barriers and misconceptions about plant-based diets. By emphasizing the simplicity and familiarity of plant-based meals, Veganuary 2025 has encouraged more people to explore and adopt this lifestyle. The campaign has shown that plant-based eating can be just as satisfying and enjoyable as traditional diets, making it an accessible option for everyone.

Celebrity Endorsements

Veganuary 2025 has garnered support from a diverse range of celebrities, who have lent their voices to amplify the mission. Notable figures such as actor Woody Harrelson, comedian Preacher Lawson, and star of House of the Dragon Bethany Antonia have joined the cause, inspiring their fans and followers to consider the benefits of a plant-based diet. Their influence has helped spread awareness and encourage more people to participate in the campaign.

Corporate Participation

Hundreds of companies have taken part in Veganuary 2025, demonstrating their commitment to sustainability and ethical consumerism. In the UK, major retailers like Aldi and IKEA have actively participated, offering a wide range of plant-based products to their customers. In the US, Love & Sandwiches has been a prominent supporter, while in Germany, more than 1,000 businesses have joined the initiative. This widespread corporate involvement has made it easier for consumers to access plant-based options and contribute to the movement.

Tangible Impact on Consumer Behavior

The impact of Veganuary on consumer behavior is evident, particularly in Germany. New data published this January revealed that during the last two campaigns, meat sales declined by 12.5% in January 2024 and 14.3% in January 2023 compared to the annual average. This significant reduction in meat consumption highlights the tangible influence of Veganuary on consumer choices, encouraging more people to opt for plant-based alternatives.

Join the Movement

Veganuary 2025 has shown that the shift towards plant-based eating is not just a trend but a growing global movement. By choosing plant-based options, we can make a positive impact on our health, the environment, and animal welfare. Whether you’re a seasoned vegan or just starting to explore plant-based eating, there’s never been a better time to join the movement.

So, are you ready to make the difference?


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A Gift to Women

I received this invite from a friend of mine, who prepared a free course for us women on occasion of the International Women’s Day on March 8.

Dear Beautiful Woman,

I’ve created a short course just for you—to bring YOU and JOY back into your life.

Let’s be honest: juggling work, children, household responsibilities, and relationships is exhausting. But perhaps the most draining of all is the pressure to be “up to standard.” Society’s expectations make our lives unnecessarily difficult.

How often have you heard your children compare?
“Mom, other kids get money for lunch, but you pack mine.”
“She goes to boarding school in the UK, and they went skiing again this year.”
It stings, doesn’t it? Because deep down, it makes us wonder: Am I enough?

From an early age, we’re conditioned to compete. If we’re not keeping up, we’re seen as falling behind. So we push harder, taking on more and more responsibilities, forgetting who we truly are. We start doubting ourselves—questioning if we’re good mothers, if our children love us, if we’re doing enough.

By the time we hit 40, especially if we’re in corporate careers, our personal dreams become secondary. School meetings, afterschool activities, birthday parties—we become invisible in the chaos of daily life. And relationships? What once felt exciting and fulfilling now feels different. Exhausted, we collapse onto the couch or bed, running on empty, craving care but unable to receive it. The spark fades—not because we don’t love, but because we’re drained.

I’ve been there. No matter how many times you’ve changed partners, been married, or started over—the cycle repeats unless you start looking after yourself, finding fulfillment, and remembering what brings you joy.

That’s why I’ve created this FREE 4-week online course—as a gift to you for International Women’s Day. A reminder that you are still a WOMAN.

If you’re nodding along to any of these questions, this course is for you:
💡 Do you feel stuck in an endless routine, giving to everyone but yourself?
💡 Have you lost touch with what truly makes you happy?
💡 Are you ready to reclaim your joy and rediscover YOU?

Here’s how it works (without adding to your stress):

✔️ Weekly bite-sized modules you can complete anytime, at your own pace (available 24/7).
✔️ Live Q&A sessions once a week for support and insights.
✔️ Practical exercises to help you reconnect with yourself.
✔️ A supportive community of like-minded women on the same journey.

✨ By the end of this course, you won’t just know what makes you happy—you’ll have the confidence and tools to make it your reality.

🗓️ First module release date: March 10, 2025
🔗 Sign up now and take the first step toward YOUR happiness: https://forms.gle/zj6smDgkfu9xaKAMA  

This is your time. Let’s bring YOU back.

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Why We Struggle to Eat Less Meat Despite Knowing Its Harms

I read an article recently that discusses the concept of moral disengagement in the context of meat consumption. It highlights the significant negative impacts of meat production and consumption on the environment, animal welfare, and human health. These include contributions to climate change, biodiversity loss, water pollution, and diet-related diseases, along with concerns over poor working conditions in the meat production sector.

For a shift towards sustainability, especially in high-income countries, there is the need for reducing meat consumption. However, there is a discrepancy between these sustainability imperatives and consumer demands, both at the societal and individual levels. Many individuals intend to reduce meat consumption but often fail to do so, leading to cognitive dissonance when their dietary choices conflict with their beliefs or values.

The theory of moral disengagement is proposed as an explanation for why people continue to eat meat despite recognizing its negative consequences. Moral disengagement involves mental strategies that people use to justify or rationalize morally questionable actions, allowing them to disengage from the guilt associated with these actions. The article identifies eight mechanisms of moral disengagement employed by meat consumers:

  1. Moral Justifications: Framing meat consumption as serving a socially valuable purpose.
  2. Euphemistic Labelling: Using softer language to describe harmful behaviors.
  3. Advantageous Comparison: Comparing meat consumption with worse actions to make it appear less harmful.
  4. Displacement of Responsibility: Attributing responsibility to external factors or authorities.
  5. Diffusion of Responsibility: Sharing responsibility with a group to lessen individual accountability.
  6. Disregard or Distortion of Consequences: Ignoring or minimizing the harm caused.
  7. Dehumanization: Denying the sentience or feelings of animals.
  8. Attribution of Blame: Shifting blame onto the animals themselves.

These justifications help to soften feelings of guilt and reduce the motivation to decrease meat consumption. Research has found that meat eaters often deny or downplay the cognitive abilities of animals to ease their sense of guilt.

Additionally, they frequently justify meat consumption using the “4Ns”: describing it as natural, normal, necessary, or nice. Other justifications may involve appeals to religion, availability of meat, or personal freedom.

Moreover, the article notes a correlation between cultural ideals of masculinity, high meat consumption, and the tendency to utilize moral disengagement strategies. Understanding these cognitive processes can be crucial in developing more effective approaches to encourage reduced meat consumption and promote more sustainable dietary practices.

What do you think about the moral disengagement linked to meat consumption?

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Living the Day

During these challenging moments, I would like to share with you a paragraph taken from John Steinbeck’s “The Grapes of Wrath”, which embodies strength and courage, and reflects a profound observation about the differences in perspective between men and women, especially in times of hardship and the passage of time.

Steinbeck is known for the realism of his novels and for the humor that enriches his descriptive narratives. Through his storytelling, he paints a vivid portrait of a vanishing America, yet his works remain infused with a resilient hope in humanity’s capacity for renewal and revival. He also captures the resilience of the human spirit and the different ways in which individuals perceive and respond to life’s challenges.

Our life ain’t over. It ain’t, and that’s the thing a woman knows.

I noticed that.

See man, he lives in a jerk.

Baby born, man dies, that’s a jerk.

Gets a farm and loses his farm, and that’s a jerk.

Woman, it’s all one flow, like a stream.

Little eddies, little waterfalls,

but the river, it goes right on.

Woman looks at it like that.

We ain’t gonna die out.

People are going on.

Changing a little maybe, but going right on.

Everything we do, seems to me, is aimed at going on.

It seems that way to me.

Even getting hungry, even being sick.

Some die, but the rest is tougher. Just try to live the day, just the day.

I think that this passage highlights the resilience and adaptability of humanity. Despite hardships, people persevere and keep moving forward. The narrator emphasizes the cyclical nature of life and the innate human drive to survive and endure, even in the face of hunger, sickness, and death.

What do you think about Steinbeck’s words?

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Breaking the Chains of Procrastination: Take Timely Actions

In today’s fast-paced world, procrastination has become a habit for some of us. We delay paying invoices, scheduling dentist appointments, and even taking out the rubbish. However, the consequences of prolonged procrastination can be more serious than we often realize.

Consider the pressing issues of our time. Delaying action on global challenges can lead to irreversible consequences, just like neglecting tasks in our personal lives. Think for instance at our health; ignoring the first signs of illness can result in missed opportunities for effective treatment.

The Latin roots of the word “procrastinate” shed light on its meaning: “pro” means for, and “cras” translates to tomorrow. In essence, procrastination is the act of postponing tasks, often with the misguided belief that they will somehow become less tedious or disappear.

Statistics from the United States reveal that approximately 20% of the population habitually procrastinates, deferring tasks as if expecting them to magically become more manageable. Yet, reality proves otherwise.

Fascinating insights from a study conducted by Chinese researchers indicate that procrastinators exhibit hyperactivity in certain intellectual regions. These regions are part of a network associated with mind wandering. When faced with tasks like scheduling a dentist appointment or paying an invoice, these hyperactive centers divert attention, prompting the procrastinator to contemplate other, more appealing thoughts and concoct excuses to avoid unpleasant tasks.

Conversely, individuals who meticulously plan and complete tasks in advance demonstrate high activity in the brain’s focus-enhancing zone. This area inhibits mind wandering, enabling them to stay concentrated on the task at hand. For those who work diligently according to a schedule, distractions are minimized, ensuring a more focused and productive approach.

So, what can be done to overcome the allure of procrastination? Recognizing that the brain is a muscle with inherent plasticity, it becomes clear that we can actively train and shape it. Developing habits that prioritize focus and planning can help build resilience against the wandering tendencies that lead to procrastination.

In a world filled with distractions and demands, embracing proactive approaches to tasks, training our mental muscles, and tapping into the brain’s plasticity can pave the way for a more efficient, productive, and fulfilling life. After all, in a culture where tomorrow is often the default setting for action, seizing the present moment can be a powerful antidote to the procrastination epidemic.

Would you define yourself as a procrastinator?

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The Perils of Perfectionism: Striving for Excellence Without Burning Out

Are you the type of individual who relentlessly pursues higher goals, seemingly never satisfied with the achieved results? It’s not a flaw but being a perfectionist can be a double-edged sword, akin to a relentless weapon that, if wielded excessively, may lead to burnout.

Perfectionism, much like stress, is acceptable in moderation but can be detrimental when it becomes overwhelming. Its manifestations vary from person to person, often stemming from external pressures such as the workplace, societal expectations, or familial influences.

Consider the archetype of the model employee, always pushing for more, quantitatively and qualitatively. This individual embodies a perfectionist, and while the drive for excellence is commendable, the associated behavior can transform motivation into professional fatigue. Such individuals work inflexibly, refusing to distance themselves from their tasks and unwilling to accept the inevitability of errors.

Others immerse themselves in small tasks, toiling tirelessly but without efficiency. Some perfectionists restrict their focus to minor tasks, fearing the potential failure of larger projects. This fear, a common trait among perfectionists, hinders them from embracing new challenges.

Perfectionism isn’t confined to the professional field; it concerns personal spaces too. The home must be impeccable, and relaxation takes a backseat to constant rearranging and cleaning upon returning from work.

Over time, this relentless pursuit of perfection renders individuals fragile and vulnerable, paving the way for burnout, eating disorders, or even depression. Burnout, characterized by a gradual decline in energy due to constant overload, is exacerbated by factors like unfulfilling work or a lack of recognition.

So, what can perfectionists do to avoid this downward spiral? Shifting the focus from the result to the process is crucial. Recognizing that external circumstances influence outcomes and are beyond one’s control is liberating. Perfectionists should actively seek activities that bring joy and energy, such as hobbies, spending time with loved ones, practicing sports, or nurturing passions.

Understanding oneself is paramount. Perfectionists should introspect, identifying activities that bring fulfillment and energy. Embracing the fact that humans make mistakes and that learning occurs through trial and error is a vital mindset shift.

Remember, even the invention of the light bulb required 5000 attempts. When harnessed wisely, perfectionism can drive success, but not at the expense of well-being. Strive for excellence, but let it be a journey of growth, self-discovery, and, most importantly, balance.

Do you consider yourself a perfectionist?

Unlocking Personal Agility: Discovering Adaptability, Proactivity, and Resilience

In the intricate world of self-management, personal agility emerges as a guiding light, a concept woven from the threads of adaptability, proactivity, and resilience. Picture this: the quintessential agile person, a maestro of flexibility, someone who seamlessly adjusts to the ever-shifting landscapes of organizational dynamics – be it new equipment, novel work methodologies, diverse projects, or ever-changing teams.

Adaptability: Dance with Change

To be truly agile means being adaptive, like a seasoned dancer gliding effortlessly across different organizational stages. It’s about embracing change as an inevitable companion, evolving any processes, and the dynamic interplay of projects and teams.

Proactivity: The Art of Timely Response

Personal agility isn’t just about adjusting; it’s about seizing the reins of change and steering them in your favor. A proactive individual not only responds swiftly to the metamorphosis around them but actively seeks out opportunities within the transformed environment.

Resilience: Weathering the Storms

The agile spirit is resilient, standing firm in the face of uncertainty, adapting to unknown conditions, and navigating through difficulties and failures. Resilience is the anchor that keeps you grounded as the winds of change blow.

But how do you cultivate this agility within yourself?

  1. Expect Change, Make it Your Ally – Personal agility begins with the anticipation of change. Expect it to happen and embrace it as a natural part of your journey. Change, after all, is the only constant.
  2. Embrace Ambiguity – Find Comfort in the Unknown – Agile minds find solace in ambiguity. Instead of fearing the unknown, embrace it. Let it be the canvas on which you paint your adaptability and resilience.
  3. Reframe Your Thoughts – See Challenges as Opportunities – Learning to reframe your thoughts is like putting on a pair of agile glasses. Challenges are not roadblocks; they are stepping stones to growth. Reframe your perspective, and suddenly, obstacles become opportunities.
  4. Fail, Learn, Repeat – Accept Failure as a Stepping Stone – Personal agility doesn’t shy away from failure; it embraces it. Every stumble is a lesson, every failure a guidepost. Accept failure, learn from mistakes, and let them sculpt your path to agility.
  5. Curiosity – Fuel for Agile Mind – Be curious, be inquisitive. A curious mind is an agile mind. Ask questions, seek answers, and let your thirst for knowledge propel you through the ever-changing landscapes.
  6. Can-Do Attitude – Cultivate Positivity – A can-do attitude is the heartbeat of personal agility. Approach challenges with optimism, believing that you can overcome them. Your mindset shapes your agility.
  7. Stressor Sorting – Control What You Can – Not all stressors are created equal. Distinguish between those beyond your control and those you can confront. Channel your energy into navigating the controllable, and let go of what lies beyond your grasp.

Being agile doesn’t equate to a mindless ‘yes’ to everything. On the contrary, it’s a thoughtful dance with change, a nuanced navigation of the self. Remember, personal agility isn’t a solitary pursuit; it’s entwined with the organizational context.

In this dance of self-management, we can draw inspiration from unlikely sources, such as children who effortlessly embrace change.

What do you think about being agile?

Get Your Energy Back by Following These 5 Tips

Summer brings back light and it is the perfect time to recharge your batteries and repair your body, your spirit and your soul. Find your energy to get a good start again.

Summer is a good season for renewal. Every sunny day is a new departure. Each morning represents a new chance to reach your goals and follow your dreams.  

To get the best out of this summer spirit, here are 5 tips to regain your well-being.

1. Take care of yourself and adopt a healthy sleep pattern. Sleep is essential for physical and mental well-being, specialists recommend sleeping between 7 and 9 hours per night. Feeling rested after a good night’s sleep allows you to better manage your energy during the day.

Tips: Plan your day the night before. In the evening, do restful activities. Create an environment favorable to rest by eliminating strong light and screens (TV, computer but also mobile phone) in your room. Practice yoga or meditation exercises.

2. Energy is on the plate. Breakfast is the most important meal of the day. With it, you establish the blood sugar level, avoid the cravings during the morning and give your body the energy it needs to function. Beware of some foods that could be counterproductive. Too sweet food gives you an immediate energy boost but, when over, it will leave you more tired than before.

Tips: Avoid sugars and caffeine in excess and favor food that makes you feel full, such as bananas or apples. Drink large quantities of green tea (which also helps weight loss and prevents cell aging). Buy fresh fruit and vegetables and try to eat less refined food (whole grains would be great). Make the menu of your week and fill up the fridge to avoid coming home hungry and having nothing to eat. By doing so, you will eat what you have and will not order food to be delivered at home. Establish a regular daily meal pattern. If you cannot cook, have you ever thought about learning it?

3. Meditation is useful for your well-being. We live at high speed. Sometimes this rhythm of life prevents us from fully living the things we do and focusing on them. Many activities can help us take better advantage of the present moment and meditation is at the top of the list. Before going to work, focusing on the rhythm of breathing (inhale and exhale) can help you face the day more calmly. Meditation has beneficial effects on the brain and general well-being.

Tips: Meditate every day at the same time: wake up your senses by disconnecting yourself for a few minutes. You do not have time? Try meditating in the shower or while you are on the bus or on the metro! It is enough to breathe with awareness. Relax while remaining alert. Follow your cat’s example, if you have one. But don’t meditate while driving!

4. Move to reduce your fatigue. Even if this statement may seem contradictory, sport is the best way to lighten your spirit up, remove your anxiety and regain your energy. Physical activity can stimulate the mitochondria, which are the generators of the body’s energy. So what are you waiting for? Put your sneakers on!

Tips: Walk at least 10,000 steps a day (I know, they are a lot). Try the sun salutation, a sequence of yoga positions that helps you release endorphins in the blood and then helps you be in a good mood and energized. Practice yoga, Pilates, take a bike ride or a walk with your colleagues. Walk with awareness, focusing on each one of your steps and trying to feel the contact with the ground from the top of your heels to the tip of your toes.

5. More emotional balance for more energy. We often overlook the importance of emotional balance in everyday life. The harmony of the emotions can help us feel better and improve our relationships with others. Pay attention to your emotions and learn to manage them. Do not prevent yourself from expressing them, in the appropriate ways and occasions, of course, otherwise you risk that they would become too intense and then you will no longer take control over them. Take full advantage of positive emotions and try to accept your feelings in moments of sadness or distress. Emotions have their reason for being: they are the ones who determine our actions.

Tips: Try looking at things from a broader perspective: everything in life is useful, even if it does not seem like that. Try not reacting immediately, breathe deeply and remind yourself that it will go away. If you really have to take a position, count up to ten before speaking. Set goals regularly to get the best out of yourself by living again your feelings or thoughts.

What do you think about those simple tips?

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How to Build a New Habit and Like It

Habits represent a great strength, perhaps the greatest in absolute.

Usually in life, a success or a failure that happened only once, doesn’t make a difference. Studies have shown that some winners of the lottery run short of money a few years later because of their bad habits.

If you eat a big slice of cake from time to time, you won’t get fat. But if you eat biscuits containing a lot of butter every day, you may become fat.

Then success is a habit, not a one time off event. The tortoise always wins although the hare always brags about being the winner.

Do you know the famous fable of Esopo where a Hare ridicules a slow-moving Tortoise? Tired of the Hare’s arrogant behavior, the Tortoise challenges him to a race. The Hare soon leaves the Tortoise behind and, confident of winning, takes a nap midway through the race. When the Hare awakes however, he finds that his competitor, crawling slowly but steadily, has arrived before him.

It is never too late never to adopt a new habit. Since habits are so powerful, you will begin to see immediately great results, once that you will have acquired yours that will bring you toward the realization of your goal.

Then, how to build a new habit?

First thing, decide what you can make more often in order to reach your goal.

Obviously, it depends on your goal. 

Do you want to acquire a specific skill? A new competence, or knowledge? Eating  healthier? You shall establish your objective. The next important step will be deciding the time and the place. Every habit should come true within a certain time frame and in an established place.

From a scientific study carried out by Philippa Lally, it results that acquiring a new habit takes 66 days. Actually, some people can make it in a shorter time (18 days) and others need more time (8 months). Then, patience must become your mantra.

However there is a small technique that you can learn in order to make the acquisition of a new habit.

I explain it better with a practical example.

Let’s imagine that you want to acquire the habit to go to gym regularly. Well, at the beginning it is not fun. You have to go to a place and make a big effort to train yourself. Going to the gym happily has to become an habit.

Then the first step is deciding about the time and the place, but don’t do anything yet!

I make it clearer: you schedule a day and a time to go to the gym but when you arrive, you don’t exercise. You can make a tour around, or maybe do some light exercise and for a short time. If the gym has a jacuzzi, go to the jacuzzi and then back home.

In this way, you establish the time and the place in your mind but you don’t complete the action, that is not so amusing for the time being.

I know that it may seem strange to go around the gym without training. You may think that it is a loss of time but it is not. This is the first step to build a habit, therefore be patient (be the Tortoise!)

After a few days, or a couple of weeks, your mind will associate the time and the place to the gym and not the effort of the physical exercise.  

Don’t think that this phase is a loss of time; actually, it is the most important part.

Are you ready for this challenge?

Why Your Brain Will Be Affected if You Procrastinate

To procrastinate is a fashionable word nowadays that you may have heard. We procrastinate for invoices to be paid, for the dentist, to take the trash out to the bin…

Procrastination is the act of delaying or putting off tasks until the last minute, or even past the deadline. 

Waiting too much can have serious consequences. Think of climate change, for instance. Or illnesses. If you don’t try to find out what you have as soon as you notice the first symptoms, it might become too late. The doctor could say: “You would have come at the beginning, it would have been different. We would have been able to deal with it, the chances would have been better… ”

Cras in Latin means tomorrow, pro means for. Therefore, pro-cras means: it is for tomorrow.

Statistics show that in the United States about 20% of the population, postpone the boring tasks to the next day, as if the tasks in question had then the virtue of disappearing or becoming less boring (seriously, isn’t it rather the opposite)?

A study carried out by Chinese researchers shows very interesting results: procrastinators have certain hyperactive intellectual regions, that are a part of a network of mental wandering: when it is time to take an appointment with the dentist, to pay the invoice or to take the trash out to the bin, these centers make the person think at something else. And, let’s say it, to try to find excuses on how unpleasant it would be carrying out these tasks.

Besides, in procrastinators’ brains, another zone is weak. It is the zone that blocks the activity of wandering and that allows one to remain focused.

People who work in advance according to a planning, in order not to be taken by surprise at the time of an examination, or of the fiscal term, have a high activity in this area, so that the wandering zone is blocked.

When the mind gets loose from the planned purpose and begins to wander, the brain gets vulnerable in that area, which is very sensitive to all that is uncomfortable or disagreeable.

What to do?

The brain is a muscle, let’s train it and exploit its plasticity!

Are you a procrastinator? Let me know!