Citazione estiva n. 2

Quando siamo troppo allegri, in realtà siamo infelici.
Quando parliamo troppo, in realtà siamo a disagio.
Quando urliamo, in realtà abbiamo paura.
In realtà, la realtà non è quasi mai come appare.
Nei silenzi, negli equilibri, nelle “continenze” si trovano la vera realtà e la vera forza.

Virginia Woolf

Photo by MUNMUN SINGH on Unsplash

Daring But Not Too Much

1970: NASA, the American space agency, completes the “Skylab“: a space station designed to accommodate 3 people for a period of three months. But, while the technology is advanced, the interior decoration looks sad: the cockpit is cold, and austere … the astronauts deserve better!

NASA then asks for help to a professional designer, Raymond Loewy, who works in the field of aesthetics applied to industrial objects. He conceived and designed, for example, several logos of famous brands, car and locomotive lines and even the Air Force One, the aircraft of the President of the United States.

Arriving at NASA, Raymond is amazed but speechless. The decoration of the Skylab? Too blue that diffuses a pale color. The lighting? It comes from above and creates distressing shadows. He therefore proposes to install portholes to look outside.

Photo by Arnaud Devautour on Unsplash

Raymond follows the M.A.Y.A. (Most Advanced Yet Acceptable) principle, which in practice means: dare but not too much. If an invention or design is too revolutionary, the consumer is frightened.

This idea takes into account the “cognitive bias“, that is a very common deformation of our way of thinking, of familiarity. We tend to prefer what we know, because it reassures us rather than what we don’t know. For this reason, for example, producers use advertising to make their products familiar to consumers.

According to Raymond, an important innovation must contain elements that users would be able to accept and embrace.

With the portholes, the brave occupants of the Skylab could admire a familiar sight: our dear old planet Earth!

Photo by The New York Public Library on Unsplash

Osare ma non troppo

1970: la NASA, agenzia spaziale americano, termina lo “Skylab“: una stazione spaziale concepita per accogliere 3 persone per un periodo di tre mesi. Ma, mentre la tecnologia é avanzata, la decorazione interna lascia un po’ a desiderare: l’abitacolo é freddo, triste, austero…gli astronauti meritano di meglio!

La NASA quindi si rivolge a un professionista del design, Raymond Loewy, che lavora nel campo dell’estetica applicata agli oggetti industriali. Per esempio, ha concepito e disegnato diversi logo di marche famose, delle linee di auto e di locomotive e persino l’Air Force One, l’aereo del Presidente degli Stati Uniti.

Arrivando alla NASA, Raymond rimane a bocca aperta. La decorazione dello Skylab? Troppo blu che diffonde un colore pallido. L’illuminazione? Arriva dall’alto e crea delle ombre angoscianti. Propone quindi di installare degli oblò per guardare fuori.

Photo by Arnaud Devautour on Unsplash

Raymond segue il principio M.A.Y.A. (Most Advanced Yet Acceptable), che in pratica significa: osare ma non troppo. Se un’invenzione o un design é troppo rivoluzionario, il consumatore si spaventa.

Questa idea tiene conto di un “pregiudizio – biais – cognitivo“, cioè una deformazione del nostro modo di pensare, molto comune: il pregiudizio di familiarità. Si tende a preferire quello che si conosce, perché ci rassicura, piuttosto che quello che non si conosce. Per questo, per esempio, i produttori utilizzano la pubblicità: per rendere familiare i loro prodotti ai consumatori.

Secondo Raymond, un’innovazione importante deve contenere un elemento rassicurante per essere accettata.

Con gli oblò, i coraggiosi occupanti dello Skylab, hanno potuto ammirare una vista familiare: la nostra cara vecchia Terra!

Photo by The New York Public Library on Unsplash

Would More Money Make You Happier?

Markus Persson, a Swedish 36-year-old business man, spends his time on Twitter, where he talks about his life and that of his company. One day, he twitted something that will change his life.

Markus created in 2009 the video game called Minecraft, a kind of virtual Lego game that has become a social phenomenon. But, all of a sudden, he ends up getting tired of running his business, Mojang.

So, one evening in June 2014, he announced on Twitter that he would sell Mojang. In no time one IT giant contacted him and bought it for 2.5 billion dollars (2.2 billion euros).

Photo by Markus Spiske on Unsplash

On permanent vacation or lying in his luxury villa, he continues to tell about his life on Twitter: he complains that he no longer sees his friends, that parties in Ibiza have become boring…to make a long story short, he gets depressed.

Markus may be the victim of what is called the “Easterlin Paradox“, after the name of the economist who demonstrated it. Richard Easterlin has observed over several years that while the per capita income in the US increased, the proportion of people saying being “very happy” did not increase at the same time.

Later, other researchers found that the more money you made, the happier you felt but there was a limit: up to 75,000 dollars (about 68,000 euros) per year per household. Over this amount of money, the extra money would not make you happier!

Markus earned far more than 75,000 dollars but he has no friends, no plans for the future, and he is also depressed. He even ends up arguing with lots of people on Twitter, making comments deemed racist and misogynist.

As a result, in 2019 the big IT company who bought his business does not invite him to the 10 year anniversary of Minecraft, and deleted his name from the credits of the game. Markus gained a lot of money, but he also lost a lot.

Do you agree with the Easterlin Paradox? Would you be happier with more money? Would 75,000 dollars be enough to have a happy life? In my case, I would be definitely happy with 75,000 dollars a year!

Photo by Lidya Nada on Unsplash

I soldi fanno la felicitá?

Markus Persson, un uomo d’affari svedese di 36 anni, passa il suo tempo su Twitter, dove parla della sua vita e quella della sua ditta. Un giorno twitta qualcosa che cambierá per sempre la sua vita.

Markus ha creato nel 2009 il video game chiamato Minecraft, una specie di Lego virtuale che é diventato un fenomeno sociale. Peró, improvvisamente, si stanca di gestire la sua ditta, Mojang.

Cosí una sera di giugno del 2014 annuncia su Twitter che mette in vendita Mojang. In zero attimi, un gigante dell’IT la compra per 2,5 miliardi di dollari (circa 2,2 miliardi di euro).

Photo by Markus Spiske on Unsplash

In vacanza permanente o disteso sul divano nella sua villa di lusso, continua a raccontare la sua vita su Twitter: si lamenta di non vedere più i suoi amici, che le feste a Ibiza sono diventate noiose…insomma, per farla breve, si deprime.

Markus potrebbe essere la vittima di quello che é chiamato il paradosso di Easterlin, dal nome dell’economista che lo ha dimostrato. Richard Easterlin ha osservato per lungo tempo che, mentre il reddito pro capite degli Stati Uniti cresceva, l’indice di felicità delle persone non aumentava nella stessa maniera.

Successivamente, altri ricercatori hanno scoperto che piú soldi si hanno piú si é felici, ma c’é un limite: oltre ai 75.000 dollari (circa 68.000 euro) non si sarebbe piú felici, nel senso che la felicitá non aumenterebbe oltre questo limite.

Markus ha guadagnato molto di piú di 75.000 dollari ma non ha piú amici, non ha progetti per il futuro ed é anche depresso. In Twitter si mette a litigare con i suoi followers e fa commenti che vengono ritenuti razzisti e misogini.

Il risultato é che nel 2019, la grande ditta IT che aveva comprato Mojang non lo invita nemmeno alla celebrazione del decimo anniversario di Minecraft e cancella perfino il suo nome dai credits del gioco.

Markus ha guadagnato molto ma ha anche perso molto.

Cosa ne pensi del paradosso di Easterlin? Saresti piú felice con piú soldi? Ti basterebbero 68.000 euro all’anno per essere felice? Per quanto mi riguarda sarei decisamente felice con 68.000 euro!

Photo by Lidya Nada on Unsplash

Aromatherapy to Fight Insomnia

Insomnia can have different causes: noisy surrounding environment, excess of light or lack of light, extreme heat or cold, intense rhythm of life that causes stress, anxiety and depression. Good sleep is the cornerstone of a healthy life, while insomnia can cause mental and physical health ailments and weaken the immune system.

Several studies have shown a positive effect of essential oils on sleep disorders. However, if you experience severe sleeping disorders that have a significant impact on any aspect of your well-being, seek professional help.

I have selected five essential oils that I use for myself and my family that I hope will be useful to you too.

Oils that prevent insomnia and calm the spirit by reducing anxiety:

Lavender: relaxes the muscles, has antidepressant, calming and balancing properties. I used it also when my son was little and found difficult to fall asleep.

Roman chamomile: powerful calming oil, helps to manage nervous and anguish crisis.

Bitter orange: calming, balancing, sedative, it allows to fight anxiety, anguish, restless sleep and night time awakenings.

Photo by Daiga Ellaby on Unsplash

Oils to calm muscle spasms responsible for agitation:

Marjoram: a very powerful anxiolytic, antispasmodic and sedative. In addition to providing a sedative and anti-inflammatory effect, it relieves stiff and painful joints.

Ravensara (Ravintsara): muscle relaxant. Complements and strengthens the marjoram and helps you fall asleep.

This is only a small selection based on my preferences. You can also try mandarin, neroli, hypericum, valerian and lemon scented geranium.

Photo by Brooke Lark on Unsplash

How to use them:

Aroma Diffuser: pour 20 to 25 drops of essential oil into an electric diffuser to avoid combustion and turn it on 5 minutes before going to bed.

Massage: pour 4 to 10 drops of essential oil into a vegetable oil such as argan or hemp. Massage the solar plexus before going to bed. If you have the chance, ask those who live with you to massage your feet, back, legs and belly.

Bath (for an adult): mix 5 to 10 drops of essential oil with unrefined coarse salt (a medium-sized glass) and add it to your bath water just before plunging in. Rest about 15 minutes in the tub and then go to bed. For children use only 5 drops.

Steam your pillow: spray some oil a few times on your pillow before going to sleep.

General tips to improve your sleep:

Avoid noise and light in your room. Deep darkness is optimal for a deep sleep. Keep the temperature between 18 and 19 degrees C, before going to bed open the window for 5 minutes and eliminate allergens (cat or dog hair, dust, pollen, etc.).

In the evening, eliminate exciting drinks like coffee, tea, carbonated drinks and alcohol. Eat light food and do not go to bed immediately after eating, even if you are very tired. Beware if you miss vitamin B, calcium and magnesium as it may be the cause which can cause sleep disorders.

Avoid spending many hours in front of a screen (both computer and television) before going to sleep. Of course, you should also avoid having a television in the room.

Emotions

Anxiety and adaptation to change are two enemies of sleep. Read, drink a herbal tea, meditate. Plan a 30 minute relaxation time to at least calm your spirit and body before going to bed.

Sleep Cycle

Respect your schedules and habits as much as possible so as not to upset your biological clock. Always try to eat and go to bed at the same time. If you suffer from insomnia do not take an afternoon nap because you risk changing your sleeping pattern.

What about you? Do you think that one of those oils may help you improve your sleep?

Photo bt Gregory Pappas on Unsplash.